Hello writers, this is Adair Heitmann writing to you today. Spring is in the air, it’s a time to refresh, renew, let out the old and bring in the new. We’ve spoken about building your author’s platform in this blog before. I’m going to continue that thread with six basic rules for amazing content marketing.
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain readers, customers, followers. Traditionally advertising has used content to disseminate information about a brand, and build a brand’s reputation. As a writer that’s still true, you need to develop your brand. It’s also important to build relationships in the digital community. No matter what online platform you use — Facebook, Goodreads, LinkedIn, Twitter, blogs, Instagram, the following guidelines apply to them all.
1.) Be consistent
Choose how often you can realistically post, tweet, or publish. Then do so. For some of us it’s once a month, for others, it’s once a day. Find the rhythm that fits into your schedule.
2.) Be useful
Remember the 80/20 ratio of success. 80% of your posts should be interesting useful content. Making it easily shareable is part of the magic and fun of social media networking. 20% of your content includes call to actions, such as registering for a workshop or buying your newest book.
3.) Be authentic
When we are true to ourselves and others, we build trust. Even vulnerable content can resonate with people.
4.) Tie into your reader’s emotions
Easier said than done, yet it’s achievable. If you are feeling something, it’s more than likely your readers are too. When we can give voice to the whispers, we deepen our relationships.
5.) Be where your audience is
If you’re like me, you don’t have time, resources, or inclination to create and share content equally across every social media network. Pick and choose based on where your audience is.
6. Tell, don’t sell
Nobody wants to be sold something every time they hear from you. They do want to follow you or learn more about you and hear how you view the world, if you give them a good story. Use storytelling to create content that people actually connect with. Find ways to create vignettes in your communications.
As the winter ground breaks open with new buds of springtime growth, let your writer self show fresh colors to your online community.
Until next time, keep on writing.