6 Simple Rules Every Writer Needs to Know

tips-for-writerHello writers, this is Adair Heitmann writing to you today. Spring is in the air, it’s a time to refresh, renew, let out the old and bring in the new. We’ve spoken about building your author’s platform in this blog before. I’m going to continue that thread with six basic rules for amazing content marketing.

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain readers, customers, followers. Traditionally advertising has used content to disseminate information about a brand, and build a brand’s reputation. As a writer that’s still true, you need to develop your brand. It’s also important to build relationships in the digital community. No matter what online platform you use — Facebook, Goodreads, LinkedIn, Twitter, blogs, Instagram, the following guidelines apply to them all.

1.) Be consistent
Choose how often you can realistically post, tweet, or publish. Then do so. For some of us it’s once a month, for others, it’s once a day. Find the rhythm that fits into your schedule.

2.) Be useful
Remember the 80/20 ratio of success. 80% of your posts should be interesting useful content. Making it easily shareable is part of the magic and fun of social media networking. 20% of your content includes call to actions, such as registering for a workshop or buying your newest book.

3.) Be authentic
When we are true to ourselves and others, we build trust. Even vulnerable content can resonate with people.

4.) Tie into your reader’s emotions
Easier said than done, yet it’s achievable. If you are feeling something, it’s more than likely your readers are too. When we can give voice to the whispers, we deepen our relationships.

5.) Be where your audience is
If you’re like me, you don’t have time, resources, or inclination to create and share content equally across every social media network. Pick and choose based on where your audience is.

6. Tell, don’t sell
Nobody wants to be sold something every time they hear from you. They do want to follow you or learn more about you and hear how you view the world, if you give them a good story. Use storytelling to create content that people actually connect with. Find ways to create vignettes in your communications.

As the winter ground breaks open with new buds of springtime growth, let your writer self show fresh colors to your online community.

Until next time, keep on writing.

 

Advertisements

Calling all Writers: Volunteer!

j0439384-600x564Hello writers, this is Adair Heitmann penning my post to you. Let’s talk today about a topic we rarely discuss. The forbidden word is volunteer.

“Oh no,” you exclaim, “not that, I don’t have time. Don’t make me!” Well, I won’t make you, but I’ll share a story with you.

Back in 2008 during the economy downturn, I wanted to increase my writer’s platform. I also wanted to become a member of a writer’s critique group. My name was on the wait list of Fairfield Public Library’s Writing Critique Groups. They were full. One year passes. I inquire again, the groups are still full, but I was asked if I’d like to volunteer to start and lead a new group. “Oh no, ” said I, “I am too busy!”

Time passes, I inquire again, and am extended the same invitation, basically, “If you start it they will come.” Wanting to join a local group so badly, I succumbed. Fast forward to 2014, I’m still leading a fabulous writing group and I’m co-authoring this blog. I’ve gone on to lead creative writing workshops, how to build an author’s platform, and social media programs at other libraries. I’ve even landed a full-time job at a library . . . and it all started by volunteering.

But enough about me. I know other writers who volunteer on Fairfield’s One Book One Town committee, and others who chair author talk committees. What better way to learn how to improve as a writer than to attend author talks and hear first-hand other writer’s successes and challenges? How else can you learn about publicity departments at publishing houses than to be in contact with them on behalf of your volunteer position for a local library? You aren’t tooting your own horn, you’re doing a good service.

Other writers I know volunteer every few years at big book festivals. It’s a win-win situation. Writers give back to the community, expand their professional networks, are seen in the marketplace, and build their author platforms, all while doing something they love and for a cause they believe in.

“Volunteers are the only human beings on the face of the earth who reflect this nation’s compassion, unselfish caring, patience, and just plain loving one another. ” ~Erma Bombeck

During this season of gratitude we are grateful for all the volunteers who help make literary connections happen, and for you, who spend time with us here online. Happy Thanksgiving.

Until next time, keep on writing.