Hello writers, this is Adair Heitmann sharing information on how using LinkedIn can expand your writing platform. We’ve all heard of LinkedIn right? LinkedIn is a social networking website for people in professional occupations. I call it the virtual water cooler of traditional corporate days. When I worked at Xerox Learning Systems, I’d meet and network with colleagues around the water cooler. The conversations were always professional, upbeat, and a good way to be visible while moving up the corporate ladder.
Nowadays, with telecommuting, or everyone bringing their own plastic bottles of designer spring water to the office, the water cooler set of connections has dried up. Meeting people and exchanging ideas is now done online. Follow these three steps and see how your writing world expands. Let us know here how you make out.
- Join LinkedIn, fill in your professional profile, add a good PR head shot.
- Share your blog on LinkedIn: Most blogging sites have a “Share” feature. Go to >Settings on your blog site, then >Share and check the box next to LinkedIn. Fill in the prompts. Your next blog post will automatically publish to your LinkedIn profile.
- Join LinkedIn Groups. You don’t have to spend much of time on this. I’m a member of 18 writing groups on LinkedIn. Currently my groups range from A to almost Z. From “Authors & Writers” to “Writers International.” Do I discuss topics with members everyday? Absolutely not, I don’t have time. However, occasionally I’ll comment on a topic. Do I post my blogs to my LinkedIn profile? Absolutely yes. Be open to new opportunities on LinkedIn. I was recently asked to be a guest blogger for an eMagazine on eMarketing. Did it come through a writing group? No, it came through a LinkedIn Group I’m in on social media marketing. They noticed my online presence.
Just as you would dress for success at your day job, remember to dress for success in every communication on LinkedIn. It really is the current water cooler of connections.
Until next time, keep on writing!