A Writer’s Website: Part Three

Hello to all you writer’s out there. This is Adair Heitmann continuing my series about creating your own website. If you missed the earlier blogs you can scroll down to June and July for a recap.

In A Writer’s Website: Part One you learned about:
1. Researching other websites
2. Starting your own folder of new website ideas
3. Getting your domain name
4. Having a good PR headshot taken

What I’d like to emphasize today is that creating a one-page writer’s website is better than none at all. If you have never had a website this may be the best way to start. It can be as simple as your writer’s bio and contact information. If you want to showcase more read on.

In A Writer’s Website: Part Two you learned about:
1. Themes, choosing a design style appropriate for your market
2. Taking time to create the right content for your website
3. Tabs navigation
4. The big picture . . . communicating clearly, describing exactly what you are selling

Today I’ll talk about social media. Social media can include professional networking sites such as LinkedIn, or social networking sites such as Facebook, Twitter, and blogs.

In the current literary marketplace readers want to connect with authors more than ever and agents want to know you have a following before they commit to your book. A free way for an author to build relationships with future readers is through being active in social media. It can help build your writer’s platform by promoting yourself and your writing. If you are thinking about including social media on your website, get started on it now. There is nothing worse than going to a writer’s website, clicking on a blog and seeing that they haven’t published one since 2009. Test the waters now, get your feet wet. Try social media on for size. Then on the homepage of your website only include the one(s) that you are confident you can realistically keep up with.

I’ll briefly illuminate the key players here:
1. LinkedIn is the world’s largest professional networking site. It’s easy to get started, fill in your profile, and connect to people who you know. I think LinkedIn is the perfect site for introverts because you can publish something then walk away, it does not have to be interactive, and your platform works for you while you are sleeping.

2. Facebook is a more casual, you can post photographs, and it is more interactive.  You can set your privacy level and establish your own professional involvement. It’s a great way for writers to find out about contests and to connect with other writers.

3. Twitter is all about words! In fact it is all about 140 characters. It’s quick, easy, and you do not need to be on it 24 hours a day. Consider what your writer’s brand is, and highlight that or speak from your niche.

4. Blogs are a good way to test the social media waters. You can start your own or contribute to an existing one.

When you are ready use the widget icon and add social media links to the homepage of your new writer’s website. Readers, future readers, and agents want to see that you are fluent in social media.

Until next time, keep on writing.

Published in: on August 24, 2011 at 4:09 pm  Comments (2)  
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2 CommentsLeave a comment

  1. Thanks for updating this so regularly. It makes it easier for writers to take small steps in forging a platform.

  2. […] steps in creating your website. Please go to June 2011 for Part One, then proceed to July, August and September 2011 for earlier information on building an author’s website. Like a proud new […]

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