Greetings writers, this is Adair Heitmann sharing a crash course on blog marketing. Blogs are an important addition when you build your author’s platform. First of all they are free, secondly you can slant your blog to your brand. Your brand represents who you are, your niche or specialty. Here are six basic steps to remember, and I’ll almost guarantee you that you’ll never be at a loss for blog content.
1.) Be passionate about your subject
If you are, you will always have ideas to draw from! Your words will sparkle and you’ll stay ignited about your online communications.
2.) Write a how-to essay or a basic steps article
That’s exactly what this is. I’m not telling you everything you will ever need to know about writing blogs, but I’m giving you some clear and useful information.
3.) State a problem and solve it
Example - Are you afraid to start a blog because you don’t know what to write about? If so, go back to Step #1.
4.) Ask a question
If you are curious how other writers keep their blogs going, ask them. Then go to your writing desk and write a blog about it, being sure to bring in their different points of view.
5.) Interview someone
It can be an author, agent, publisher, or an expert in the topic of the field that you write about.
6.) Write a tip
This is a shorter version of a how-to essay. Short, sweet, simple, and to the point.
I hope this helps, let me know. Until next time, keep on writing!